TAIBA, a leader in the hospitality and real estate sectors listed on the Saudi Exchange (Tadawul), has announced its participation as a Founding Partner in the Future Hospitality Summit (FHS) 2026, continuing its support for the summit as it convenes its fourth edition at the Mandarin Oriental Al Faisaliah, Riyadh, over three days from June 22 to 24.
This year’s summit attracts an elite group of decision-makers, with over 1,100 prominent attendees, featuring a C-Level representation of 81%, alongside local and international investors managing over $5.6 trillion in assets, making it the premier hub for discussing business opportunities valued at $1.6 billion in the hospitality and tourism sector in the Kingdom.
Sultan Alotaibi, CEO of TAIBA, commented: “Our strategic partnership in this specialized global forum is rooted in TAIBA’s contribution, alongside several other entities, in attracting this event to the Kingdom. It further stems from our pivotal role in driving the sector’s transformation and enhancing its growth potential by building a comprehensive hospitality platform that facilitates the exchange of the latest insights, models, and ideas from around the world”.
The summit’s discussions in this year’s edition will focus on several pivotal issues, including Hotel Investment, Innovation and Technology, and Talent Acquisition and Education, in addition to the Wellness and Luxury sectors, Food and Beverage experiences, and the Branded Residences Forum.
TAIBA’s participation as a Founding Partner at the summit underscores its position as a primary driver moving beyond the scope of traditional sponsorship as the company is utilizing this global stage to champion its “Forward Hospitality” vision—a new business concept designed to set the benchmark for excellence and investment across the Kingdom.
“By hosting industry leaders from across the globe on a single interactive platform, we are doing more than just participating; we are showcasing the latest trends, practices, and ideas that will consolidate the Kingdom’s position on the global tourism map and support the hospitality sector’s role in diversifying the national economy under Vision 2030,” Alotaibi added.
During the event, TAIBA will showcase its new brand identity, inspired by authentic Saudi values of generosity and openness, under the theme “The Charm of Welcome”. The company will also highlight its expanding portfolio across seven cities in the Kingdom, featuring more than 43 properties and over 9,000 hotel keys under operation, along with 12 new projects under development, reinforcing investor confidence in the resilience and strength of the Saudi hospitality market.