AMWAJ Development, the real estate arm of Aurora Prime Investment Group (API), is proud to lead the Group’s latest corporate social responsibility (CSR) initiative: “YALLA BEENA! Preserving the Pollinators of the UAE”.

Following its entry into the market with two mid-luxury projects, AMWAJ is now entering a new phase, developing luxury communities of higher value — starting with its flagship project in May 2025, which marks the launch of the developer’s third project. This initiative reflects AMWAJ’s commitment to building with purpose, integrating environmental stewardship into the heart of its future-facing developments.

Launched in collaboration with Green Gardenia Landscaping and One Hive Group — the UAE-based sustainability organisation behind Hatta Honey Hive — the YALLA BEENA! initiative with the slogan “small wings, big purpose” seeks to counteract the decline of pollinator populations, a growing concern amid rapid urbanisation and climate shifts.

“Sustainability is at the heart of everything we do at AMWAJ,” said Aida Al Shehabi, Chief Operating Officer at AMWAJ Development. “This initiative reflects our broader vision to create communities that are not only intelligently designed but also environmentally responsible. Through strategic collaborations like this one, we are proving that real estate development and ecological stewardship can and must go hand in hand.”

Green Gardenia adopted and gave a home to three native Apis mellifera hives, each housing approximately 60,000 hardworking bees. These vibrant colonies play a vital role in supporting the local Hatta ecosystem by pollinating native flora, enhancing biodiversity, and helping nature thrive. Each bee can visit around 5 thousand flowers per day, covering between 75% and 80% of our fruit and vegetables, ensuring our food security.

“A major part of our commitment to sustainability is ensuring that our work creates meaningful value for the broader community we operate in,” said Valentina Orejuela-Correa, Sustainability Engineer at Green Gardenia Landscaping. “Our partnership with Hatta Honey, the UAE’s leading sustainable beekeeping and honey producer, reflects our responsibility to design landscapes that actively support pollinators in the city. Together, we are creating spaces that sustain biodiversity, raise awareness, and offer real solutions to protect bee populations — all while aligning with the UAE’s broader sustainability agenda.”

One Hive Group, through its flagship environmental centre, Hatta Honey Bee Discovery Centre, will lead the execution of the programme, delivering training, maintaining hives and tracking biodiversity impact. A dedicated environmental symposium and carbon footprint reporting are also in the pipeline.

“In today’s world, marketing is no longer just about visibility — it’s about values,” said Nathalie Nasr, Marketing Manager at API. “The YALLA BEENA initiative was born from the belief that even a corporate gift can be a powerful tool for change. It’s a prime example of purpose-driven marketing, where brand storytelling, environmental action, and community engagement come together. We are proud to lead with purpose and invite others to support local conservation by adopting their own hives through our collaboration with Hatta Honey.”

Aligned with the United Nations Sustainable Development Goals (SDGs), the initiative contributes directly to:

SDG 13 – Climate Action

SDG 15 – Life on Land

SDG 4 – Quality Education

SDG 17 – Partnerships for the Goals

As AMWAJ Development evolves its vision for luxury living, this initiative reinforces the belief that sustainability must remain central to growth, innovation, and community building in the UAE.