Saudi Arabia’s leading low-cost airline flynas embraces pioneering AI-powered marketing automation platform WebEngage

December 11^th , Riyadh, Saudi Arabia: In a landmark move set to redefine customer engagement standards in the aviation sector, WebEngage, a globally recognized leader in marketing technology (MarTech) flynas, has announced a strategic partnership with flynas, the Middle East’s award-winning low-cost airline. flynas has embraced WebEngage solutions for audience segmentation and automated messaging, which have grown in usage and reputation in the Middle East.

WebEngage’s customer data platform (CDP)-powered solutions stack is renowned for helping businesses design and optimize customer journeys and utilise their data to create hyper-personalized interactions across email, social media, chat, and SMS. WebEngage’s full-stack solutions have significantly enhanced the customer engagement and experience of different airlines operating in the Middle East’s burgeoning travel and tourism industry, as well as travel booking and experience providers like Wego and TBO Tek.

WebEngage’s demonstrated success in that domain paved the way for the partnership. Hetarth Patel, Vice President – Growth Markets (MEA, Americas, APAC), WebEngage at WebEngage, shared his enthusiasm for the collaboration. “We are delighted to partner with flynas as they embark on this exciting journey of growth and innovation,” said Hetarth. “They are the gold standard in the low-cost-airline niche and have hit remarkable heights in the number of passengers who have flown with them in the last quarter. We’re excited to be partnering with them at such an important juncture in their journey and hope to set new customer satisfaction standards in the industry alongside them.”

WebEngage’s full-stack marketing platform is used by more than 800 brands across India, the Middle East & Africa, Latin America, and Southeast Asia, and in industries such as retail, travel, EdTech, finance, and telecommunication. The SaaS company established data residency in KSA recently, reducing regulatory barriers for its local clients, supporting their compliance, and reaffirming its commitment to the Kingdom’s grand aspirations for its digital economy.