Apparel Group, a multibillion dollar conglomerate, celebrated an exceptional night of success at the SRF – RetailME Awards 2025, earning eight distinguished awards across multiple categories. The recognition reinforces the Group’s continued leadership, innovation, and commitment to excellence across its diverse portfolio of brands.

Award Wins Include:

            Apparel Group – Most Admired Responsible Retailer of the Year

            Allo Beirut – Most Admired Market Expansion

            Rituals – Most Admired Brand Campaign of the Year

            ASICS – Most Admired Retailer of the Year

            Wingstop – Most Admired Retail Launch of the Year

            R&B – Most Admired Value Retailer of the Year

            Birkenstock – Most Admired Brand Campaign of the Year

            Sushi Library – Most Admired Customer Service Initiative of the Year

Reflecting on the achievement, Mr. Neeraj Teckchandani, CEO of Apparel Group, said: “These awards are a testament to the dedication, creativity, and passion of our incredible teams and partners across all our brands. At Apparel Group, we remain committed to driving innovation, sustainability, and customer-centric excellence in everything we do. We are proud to see our efforts recognized on such a respected platform and will continue to set new benchmarks for retail across the region.”

These wins highlight Apparel Group’s unwavering pursuit of innovation, customer experience, and responsible growth, solidifying its position as one of the most influential players in the region’s retail industry.

Through its growing portfolio of international and homegrown brands, Apparel Group continues to shape the future of retail, creating meaningful experiences that inspire customers and communities across markets.