Delivering immersive visual excellence and smart integration, Sony’s latest B2B display solutions empower partners to transform commercial environments across Saudi Arabia

(Riyadh, Saudi Arabia, 24 September 2025) – Sony Middle East and Africa further strengthened its position as a B2B technology leader with a high-impact seminar held in Riyadh on 27 August. The event brought together over 100 leading system integrators for a live showcase of Sony’s flagship Pro BRAVIA and Crystal LED display technologies, tailored to meet the evolving demands of Saudi Arabia’s fast-growing commercial sector.

Hosted at Hotel Centro Waha, the seminar was led by senior members of Sony’s regional and global teams, reflecting the Kingdom’s strategic importance. Attendees were offered hands-on demonstrations, practical walkthroughs of installation flexibility, and direct interactions with product experts, highlighting Sony’s commitment to both innovation and local market relevance.

Among the solutions presented were the latest Pro BRAVIA displays, including the BZ53L, BZ40L and BZ30L series. Built for 24/7 operation and high-brightness environments, these 4K HDR screens offer professional-grade reliability, deep black anti-glare coating, and seamless integration with Apple AirPlay, Chromecast, and IP control systems. The standout model, the 98-inch BZ53L, drew particular interest for its full-array local dimming and visual performance.

“Saudi Arabia is at a transformative phase of growth propelled by rapid economic diversification and technological advancement. Our goal is to offer partners in the KIngdom the right tools and technology to create immersive, reliable, and innovative environments that will drive sustainable development and support the Kingdom’s Vision 2030 ambitions to diversify its economy and build a futuristic, knowledge-based market,” said Jobin Joejoe, Managing Director, Sony Middle East and Africa. “We’re proud to bring solutions that support a wide range of business needs while being backed by local understanding and global expertise.”

Mr. Sako Kageyasu, General Manager, Marketing, Sony Corporation, added, “Saudi Arabia is a uniquely dynamic market. We are grateful to our partners for their trust and collaboration. Through this seminar and our direct, face-to-face conversations, we are shaping a roadmap for future growth built on shared ambition and real insight.”

Sony also showcased its Crystal LED BH and CH series. Designed for scalability and impact, the BH-series features up to 1,700 cd/m² brightness and minimal reflection, making it ideal for brightly lit settings. Meanwhile, the CH-series emphasizes deep blacks and contrast-rich visuals, with a brightness of 1,300 cd/m². Both series incorporate a modular design and are powered by the ZRCT-300 controller, delivering a premium viewing experience with low power consumption and wide viewing angles.

To recognize their participation, attendees were awarded training certificates and presented with Sony headphones. As part of a broader outreach initiative, Sony headquarters representatives also visited key local partners, including FVC KSA, Maktabi Tech, and MMS KSA, reinforcing the brand’s emphasis on proximity, collaboration, and real-time feedback.

This initiative underscores Sony’s long-term commitment to Saudi Arabia. By investing in tailored B2B solutions for high-demand sectors and expanding partner training and after-sales programs, this aligns our technology roadmap with the goals of Vision 2030 and the Kingdom’s wider digital transformation agenda.